Welcome to the Hive, SERV.
Nickhil, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. SERV is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US specialty trade contractor mapped, the 78,000 that look like SERV's best-fit customers, and three campaigns we'd run in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for SERV.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a founder-led sales motion, and a market that needs a first wave of pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 78,200 to 130,300 more of your best customers?
You already have the dream ones: the home service contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 78,200 to 130,300 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a home service contractor.
Every home service contractor sits in a public dataset: Census Bureau business counts, state contractor license rolls, and Google Business Profile listings with owner names and crew size. We build the list from that, enrich the buyers, and time the sends to the slow-season budget cycle before the spring rush.
You're the first supplier that comes to mind.
We'll actively monitor all 521,315 US specialty trade contractors and reach out the moment the right signal shows up, so SERV is the first name an owner-operator thinks of when field service software comes up.
- New ownership or PE roll-upState license transfers and local news list new owners after acquisitions.
- Dispatcher or CSR job postingIndeed and LinkedIn postings signal growth outpacing the current scheduling system.
- New contractor license issuedState licensing boards publish new issuances; new shops need software from day one.
- Google rating or review spikeGoogle Business Profile shows volume and rating changes tied to scheduling complaints.
- Permit volume surgeCounty building permit data shows job volume growth that outpaces manual dispatch.
- Service-area expansionNew city pages or Google service-area listings show a contractor scaling past one crew.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Census CBP, state contractor license boards, and Google Business Profiles. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Nickhil, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.